When we think about doing something to make a positive change or to be helpful, it’s nice, but it doesn’t make a difference. It doesn’t really matter what the thing is that we do, it could be shoveling snow from a neighbor’s walkway or starting an afterschool program for at risk kids. It’s the doing that matters. It’s also more important to finish something small than to leave something significant incomplete. It’s what Seth Godin calls “shipping.”