Unarticulated Needs

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Filling needs that people don’t know they have is hard. Earlier this week I read a blog post that Seth Godin wrote about: Marketing to the bottom of the pyramid. It got me thinking, that that’s what I’m trying to do, fulfill unarticulated needs. Needs that most folks don’t know they have. The average person doesn’t know that they could have a work life that lifts them up and makes them feel great. For that last 100 years we’ve been programmed to believe that work is a necessary evil, that we need to give up 40-60 hour of our week to purgatory, that being happy, fulfilled and engaged at work is more of a fairy tale than a reality.
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It’s The Doing That Matters

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When we think about doing something to make a positive change or to be helpful, it’s nice, but it doesn’t make a difference. It doesn’t really matter what the thing is that we do, it could be shoveling snow from a neighbor’s walkway or starting an afterschool program for at risk kids. It’s the doing that matters. It’s also more important to finish something small than to leave something significant incomplete. It’s what Seth Godin calls “shipping.”
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